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Buyer intent and lead scoring ​

Lead scores built from page views and form fills miss what people actually say. "Do you ship to Norway?" and "can I pay by invoice for 40 seats?" are different leads. SigWise reads the messages and actions of each user or account and tells you where they are in a purchase, as one of the stages you name.

Define the stages ​

A choice signal picks one option and gives a probability for each:

json
PUT /v1/signals/buyer_intent
{
  "type": "choice",
  "instructions": "Where is this user in a purchase?",
  "criteria": {
    "browsing": "looking around, no specific item or need",
    "comparing": "asks about specific items, alternatives or competitors",
    "ready_to_buy": "asks about payment, delivery, contracts or availability"
  }
}

Every new account starts with this signal. For B2B, name the stages your sales team uses, and add a noul for the question you most want answered:

json
PUT /v1/signals/enterprise_fit
{
  "type": "noul",
  "instructions": "Is this lead a fit for the enterprise plan?",
  "criteria": { "true": "many seats, SSO, security review, procurement, invoices", "false": "individual or small team" }
}

Send the conversation ​

Chat messages, support tickets, product events and CRM notes all count:

json
POST /v1/objects/lead-981/events
{
  "object_type": "lead",
  "events": [
    { "type": "event", "name": "pricing.viewed" },
    { "type": "message", "content": "We're about 40 people, do you support SAML and can we pay by invoice?" }
  ]
}

Route the hot leads ​

json
{
  "key": "buyer_intent",
  "type": "choice",
  "choice": "ready_to_buy",
  "probabilities": { "browsing": 0.05, "comparing": 0.15, "ready_to_buy": 0.8 },
  "confidence": 0.8
}
  • Alert sales. A rule fires once when a lead becomes ready: "when": "buyer_intent = ready_to_buy and enterprise_fit >= 70", to Slack or email.
  • Sync to your CRM. A webhook on analysis.completed carries every answer; update the lead's stage from it.
  • Build a list. GET /v1/objects?q=buyer_intent = ready_to_buy returns every lead at that stage.

Next steps ​